Hello! This is a short academic survey designed for a university project to compare two global fashion brands — UNIQLO and Primark. Your answers will remain anonymous and used only for academic research. The survey takes about 1 minute. Thank you for your time!
您好！這是一份用于大學(xué)項目的學(xué)術(shù)調(diào)查，旨在比較兩個全球時尚品牌：UNIQLO 優(yōu)衣庫 和 Primark。您的回答將匿名處理，僅用于學(xué)術(shù)研究。本問卷大約只需1分鐘即可完成，感謝您的時間與支持！
1. What is your gender?您的性別是? Male 男 Female 女 Prefer not to say 不愿透露 Other 其他
2. What is your age?您的年齡是? Under 16 （16歲以下） 16–25 26–35 36–45 Over 45 （45歲以上）
3. Which brand are you more familiar with?您對哪個品牌更熟悉? UNIQLO Primark Both 兩者都熟悉 Neither 兩者都不了解
4. Which brand has a more recognisable visual identity (e.g., logo, colour, store design)?哪個品牌的視覺識別度更高（例如Logo、配色、門店設(shè)計）? UNIQLO Primark About the same 差不多 Not sure 不確定
5. Which statement do you agree with more?您更認(rèn)同下列哪種說法? UNIQLO focuses on technology and functionality更注重科技與功能性 Primark focuses on trends and affordability更注重潮流與低價 Both 兩者都有 Not sure 不確定
6. Which brand do you trust more in terms of product quality?哪個品牌在產(chǎn)品質(zhì)量方面更值得您信賴? UNIQLO Primark About the same 差不多 Not sure 不確定
7. Which brand better fits your lifestyle and clothing needs?哪個品牌更貼合您的生活方式和穿衣需求? UNIQLO Primark Both 都貼合 Neither 都不貼合
8. Which brand do you consider more “valuable” to you personally?您個人覺得哪個品牌“更有價值”? UNIQLO Primark Hard to say 難以判斷
9. If both brands offer similar products at the same price, which would you choose?如果兩個品牌提供同類商品且價格相同，您會選擇哪個? UNIQLO Primark It depends on the design 取決于款式 I would not buy either 都不會買
10. In the past year, which brand(s) have you purchased more than once? (Multiple choice)在過去的一年里，您是否多次購買過以下品牌的產(chǎn)品?（多選） UNIQLO Primark Neither 都沒有購買