浙江游戲產(chǎn)品國(guó)際競(jìng)爭(zhēng)力調(diào)查問卷

語言選項(xiàng)（Language）

中文/Chinese英語/English

1.請(qǐng)問您的性別是？

男女

1.What is your sex?

MaleFemale

2.請(qǐng)問您的年齡是？

17歲及以下18-25歲26-30歲31-35歲36-40歲41歲及以上

2.What is your age?

17 years of age and younger18-25 years old26-30 years old31-35 years old36-40 years old41 years of age and above

3.請(qǐng)問您最近半年生活時(shí)間最長(zhǎng)的城市/地區(qū)是？

國(guó)內(nèi)一線城市（北上廣深）省會(huì)城市、直轄市、經(jīng)濟(jì)特區(qū)（除北上廣深）地級(jí)/縣級(jí)城市鄉(xiāng)鎮(zhèn)農(nóng)村東北亞（日本、韓國(guó)、蒙古等）東南亞（越南、新加坡、馬來西亞等）亞洲其他部分（中東、中亞、南亞）歐美（歐洲、北美與澳大利亞）世界其他國(guó)家（拉丁美洲、非洲）

3.What is the city/region where you have lived the longest in the last six months?

Domestic first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen)Provincial capitals, municipalities directly under the Central Government, and special economic zones (except Beijing, Shanghai, Guangzhou, and Shenzhen)Prefecture-level/County-level citiesTownship ruralNortheast Asia (Japan, Korea, Mongolia, etc.)Southeast Asia (Vietnam, Singapore, Malaysia, etc.)Rest of Asia (Middle East, Central Asia, South Asia)Europe and the United States (Europe, North America and Australia)Rest of the world (Latin America, Africa)

4.請(qǐng)問您最近一年在游戲產(chǎn)品上的花費(fèi)是？

01——100101——10001001——1000010001——100000100001及以上

4.How much did you spend on gaming products in the last year?

01——100101——10001001——1000010001——100000100001及以上You can fill in the currency unit in this space if it's not CNY.

5.請(qǐng)問您在手機(jī)/平板/電腦/游戲主機(jī)上玩過以下哪種類型的游戲？

戰(zhàn)術(shù)競(jìng)技類（如PUBG、和平精英、堡壘之夜、荒野行動(dòng)等）回合制RPG（如寶可夢(mèng)系列、最終幻想系列、夢(mèng)幻西游等）放置掛機(jī)類（如劍與遠(yuǎn)征、最強(qiáng)蝸牛、旅行青蛙等）沙盒類（如我的世界、泰拉瑞亞、饑荒等）模擬經(jīng)營(yíng)類（如動(dòng)物森友會(huì)、星露谷物語、江南百景圖等）女性向（如閃耀暖暖、奇跡暖暖、戀與制作人等）Roguelike類（如挺進(jìn)地牢、元?dú)怛T士、貪婪洞窟等）ARPG（如黑神話：悟空、艾爾登法環(huán)、暗黑破壞神系列等）對(duì)戰(zhàn)卡牌（如爐石傳說、游戲王、影之詩(shī)等）消除類（如俄羅斯方塊、開心消消樂、賓果消消樂等）槍戰(zhàn)射擊類（如CS：GO、無畏契約、彩虹小隊(duì)、漫威爭(zhēng)鋒）戰(zhàn)爭(zhēng)策略類（如鋼鐵雄心4、部落沖突、率土之濱等）MOBA（如王者榮耀、英雄聯(lián)盟、DOTA2等）即時(shí)制RPG（如魔獸世界、最終幻想14、劍網(wǎng)3等）棋牌類（如歡樂斗地主、歡樂麻將、三國(guó)殺OL等）卡牌類RPG（如陰陽師、FGO、月圓之夜等）自走棋（如金鏟鏟、云頂之弈、多多自走棋等）音游（如太鼓達(dá)人，Phigros、Deemo等）

5.Which of the following types of games have you played on your phone/tablet/computer/game console?

Tactical Competitive (e.g. PUBG, Peace Elite, Fortnite, Wilderness Ops, etc.)Turn-based RPGs (such as Pokémon series, Final Fantasy series, Fantasy Journey to the West, etc.)Place hang-up classes (e.g. Sword & Expedition, Strongest Snail, Traveling Frog, etc.)Sandbox classes (e.g. Minecraft, Terraria, Don't Starve, etc.)Simulated business (such as Animal Crossing, Stardew Valley, Jiangnan Baijingtu, etc.).Female-oriented (such as Shine Warm, Miracle Warm, Love and Producer, etc.).Roguelike (e.g. Advance Dungeon, Genki Knight, Cavern of Greed, etc.).ARPG (e.g. Black Myth: Goku, Elden Ring, Diablo series, etc.).Battle cards (e.g. Hearthstone, Yu-Gi-Oh, Shadow Verse, etc.)Match (e.g. Tetris, Happy Match, Bingo Match, etc.)Shootout shooters (e.g. CS:GO, Valorant, Rainbow Squad, Marvel Brawl)War Strategy (e.g. Iron Ambition 4, Clash of Clans, Shore of the Land, etc.)The MOBA (such as Honor of Kings, League of Legends, DOTA2, etc.)Real-time RPGs (e.g. World of Warcraft, Final Fantasy 14, Sword Net 3, etc.)Chess and card games (such as Happy Landlord Fight, Happy Mahjong, Three Kingdoms Kill OL, etc.)Card RPG (e.g. Onmyoji, FGO, Full Moon Night, etc.)Auto chess (such as Golden Shovel, Genting Game, Toto Auto Chess, etc.)Music games (such as Taiguda, Phigros, Deemo, etc.)

6.如果選一個(gè)您最偏愛的游戲類型會(huì)是____？（基于上一題的選項(xiàng)）

6.If you could pick a game genre that you like the most, it would be ____? (based on the options from the previous question).

7.您最常用于游戲的設(shè)備是？

手機(jī)平板電腦游戲主機(jī)

7. What device do you use most often for gaming?

Mobile phoneTabletComputerGame console

8.您玩過以下哪款浙江游戲產(chǎn)品？

黑神話：悟空夢(mèng)幻西游陰陽師第五人格蛋仔派對(duì)夢(mèng)三國(guó)大當(dāng)家之路三國(guó)殺生死狙擊三國(guó)：謀定天下天天狼人殺開心尋寶忍者必須死3

8. Which of the following Zhejiang game products have you played?

Black Myth: WukongFantasy Journey to the WestOnmyojiFifth personalityEgg Boy PartyDream Three KingdomsThe road to masteryThree Kingdoms killLife and death snipingThree Kingdoms: Plot the worldWerewolves kill every dayHappy treasure huntNinja Must Die 3

9.以下游戲內(nèi)容越優(yōu)質(zhì)越能提升您的游戲體驗(yàn)。

非常同意
有點(diǎn)同意
一般
有點(diǎn)不同意
非常不同意

畫面精美，優(yōu)化卓越

操作流暢，適配性佳

游戲平衡精確，數(shù)值設(shè)計(jì)合理

內(nèi)容深度豐富，重復(fù)可玩性高

加載速度快，設(shè)備兼容性強(qiáng)

付費(fèi)機(jī)制公平，經(jīng)濟(jì)系統(tǒng)穩(wěn)定

社交互動(dòng)豐富，聯(lián)機(jī)穩(wěn)定

劇情沉浸感強(qiáng)，角色塑造豐滿

難度曲線精妙，新手引導(dǎo)貼心

實(shí)時(shí)反饋，打擊感震撼

獨(dú)特創(chuàng)新玩法，差異化體驗(yàn)

反外掛與反作弊管控有力

內(nèi)容更新頻率適宜，質(zhì)量上乘

音效與背景音樂契合度極佳，代入感強(qiáng)

社區(qū)氛圍友好，玩家互動(dòng)生態(tài)活躍

9. The higher the quality of the following game content, the more you can improve your gaming experience.

Agree
Slightly agree
Generally
Slightly disagree
Disagree

Beautiful graphics and excellent optimization

Smooth operation and good adaptability

The game is well balanced and the numerical design is reasonable

The content is rich in depth and high in replayability

Fast loading speed and strong device compatibility

The payment mechanism is fair and the economic system is stable

Rich social interaction and stable connection

The plot is highly immersive, and the characters are plump

The difficulty curve is exquisite, and the novice guide is intimate

Real-time feedback, shocking sense of impact

Unique and innovative gameplay, differentiated experience

Strong anti-cheating and anti-cheat control

The content is updated at an appropriate frequency and of high quality

The sound effect fits the background music well, and the sense of substitution is strong

The community atmosphere is friendly, and the player interaction ecology is active

10.以下宣傳要素最容易引起您的消費(fèi)（包括購(gòu)買游戲和內(nèi)購(gòu)皮膚等）？

精美絕倫的實(shí)機(jī)演示畫面，展現(xiàn)極致視覺效果知名游戲制作人或開發(fā)團(tuán)隊(duì)的背書獨(dú)特且新穎的游戲玩法介紹，凸顯創(chuàng)新性與熱門IP聯(lián)動(dòng)或合作的宣傳游戲獲得權(quán)威獎(jiǎng)項(xiàng)或?qū)I(yè)媒體高度評(píng)價(jià)的信息高自由度玩法，可自定義角色、劇情走向等的描述首發(fā)即有豐富DLC或后續(xù)更新內(nèi)容規(guī)劃的承諾玩家好評(píng)如潮的口碑宣傳截圖展示游戲中豐富多樣且稀有的道具、裝備展示限時(shí)折扣、預(yù)購(gòu)優(yōu)惠等價(jià)格促銷信息游戲支持VR、跨平臺(tái)聯(lián)機(jī)等前沿技術(shù)的宣傳融入傳統(tǒng)文化元素，且宣傳中有文化解讀亮點(diǎn)邀請(qǐng)知名電競(jìng)選手、主播參與試玩的宣傳視頻游戲內(nèi)社交系統(tǒng)豐富，有多種互動(dòng)玩法的介紹

10. What are the following promotional elements that are most likely to cause you to spend (including in-game purchases, in-app skin purchases, etc.)?

Exquisite demonstration screen of the actual machine, showing the ultimate visual effectEndorsement from a well-known game producer or development teamUnique and novel gameplay introduction, highlighting innovationPublicity of linkage or cooperation with popular IPsInformation that the game has received authoritative awards or is highly praised by professional mediaHigh degree of freedom of gameplay, you can customize the description of the character, plot direction, etcCommitment to rich DLC or content planning for subsequent updates at the first launchScreenshot display of word-of-mouth publicity with rave reviews from playersRich and rare items and equipment display in the gamePrice promotions such as limited-time discounts, pre-order offers, etcThe game supports the promotion of cutting-edge technologies such as VR and cross-platform onlineIntegrate traditional cultural elements, and there are cultural interpretation highlights in the publicityInvite well-known e-sports players and streamers to participate in the promotional video of the trialThe in-game social system is abundant, and there are a variety of interactive gameplay introductions

11.您玩過黑神話悟空嗎？

是否

11.Have you ever played Black Myth:WuKong?

YesNo

12.以下哪種原因促使您購(gòu)買了黑神話悟空？

大風(fēng)刮來的熱度：反DEI風(fēng)波先進(jìn)的技術(shù)：虛幻五引擎深厚的文化底蘊(yùn)：西游記背景與實(shí)地采樣多元的玩法設(shè)計(jì)：ARPG集大成之作豐富的游戲內(nèi)容：每周目上百小時(shí)的內(nèi)容玩家的口碑宣傳：從游戲社區(qū)或朋友口中被人推薦國(guó)產(chǎn)大作的情懷：支持第一款國(guó)產(chǎn)3A大作有效的市場(chǎng)推廣：官方視頻和游戲up主的宣傳

12.Which of the following prompted you to buy Black Myth:WuKong?

The heat of the wind: the anti-DEI stormAdvanced technology: Unreal Engine VProfound Cultural Heritage: Journey to the West Background and Field SamplingDiverse gameplay design: ARPG is the culmination of the gameRich game content: hundreds of hours of content per weekPlayer's word-of-mouth publicity: Recommended by someone from the gaming community or from friendsThe feelings of domestic masterpieces: support the first domestic 3A masterpiecesEffective marketing: official videos and promotion of game up masters

13.游玩時(shí)這些要素最讓你滿意。

滿意
稍微滿意
一般
稍微不滿意
不滿意

虛幻5引擎打造，高精度場(chǎng)景建模，光影效果逼真，文化古跡還原細(xì)膩，呈現(xiàn)電影級(jí)視覺體驗(yàn)。

戰(zhàn)斗節(jié)奏緊湊，多架勢(shì)與棍勢(shì)組合，打擊感強(qiáng)且反饋及時(shí)，戰(zhàn)斗過程酣暢。

依托《西游記》IP，融入非遺、詩(shī)詞、陜北說書等，場(chǎng)景、道具、角色全方位展現(xiàn)傳統(tǒng)文化。

劇情基于《西游記》大膽創(chuàng)新，情節(jié)跌宕起伏，人物關(guān)系復(fù)雜且充滿張力，極具沉浸感。

借鑒經(jīng)典動(dòng)作游戲，有“法術(shù)”“變身”等成長(zhǎng)路徑與多結(jié)局，玩法豐富。

加載快，設(shè)備兼容性佳，優(yōu)化好，運(yùn)行穩(wěn)定無卡頓。

官方積極互動(dòng)，社區(qū)玩家分享熱情高，交流互助氛圍良好。

13.These elements are the most satisfying when playing.

Satisfied
Slightly satisfied
Generally
Slightly dissatisfied
Dissatisfied

Created by Unreal Engine 5, high-precision scene modeling, realistic light and shadow effects, and delicate restoration of cultural monuments, presenting a movie-level visual experience.

The rhythm of the battle is compact, with a combination of multiple postures and stick positions, a strong sense of impact and timely feedback, and a hearty combat process.

Relying on the IP of "Journey to the West", it integrates intangible cultural heritage, poetry, storytelling in northern Shaanxi, etc., and shows traditional culture in an all-round way with scenes, props, and characters.

The plot is based on the bold innovation of "Journey to the West", the plot is full of ups and downs, the relationship between the characters is complex and full of tension, and it is very immersive.

Drawing inspiration from classic action games, there are growth paths and multiple endings such as "spells" and "transformations", with rich gameplay.

Fast loading, good device compatibility, good optimization, stable operation without lagging.

The official actively interacts, the community players share enthusiastically, and the atmosphere of communication and mutual assistance is good.

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浙江游戲產(chǎn)品國(guó)際競(jìng)爭(zhēng)力調(diào)查問卷